Thursday, November 16, 2006

Product placement to the nth degree

Our inner geekiness was revealed -- yet again -- during last night's screening of Casino Royale. At one point, Bond checks out some surveillance footage at a hotel, and during the scene, PJ turned to me and whispered: "Look! It's on Blu-ray disks!" It took a few seconds for me to figure out the significance of this seemingly random comment: Casino Royale was produced by MGM, which is owned by Sony, which also supports Blu-ray. After that, though, it was impossible not to notice that every single piece of consumer electronics in the film was Sony-branded: Bond's Vaio laptop, several SonyEricsson phones, a Cybershot camera . . . and we were somewhat surprised that Bond did not sit out in the grounds of his hotel with a PSP or entertain a Bond girl with a PS3 (not yet available in Europe!), a clear oversight on the part of the product placement team at Sony. This will no doubt make for a fun geek drinking game when we get the DVD. "Knock back a dry martini every time you see a Sony logo!"

I did, however, fail to spot the many Virgin Atlantic planes in the Miami Airport scenes; PJ, as a Virgin frequent flyer gold-card holder, did not. How sad.

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