"Stroll up to someone in marketing and after punching them square in the face because they bloody well deserve it, ask them to define the term 'branding.' Chances are they'll start babbling about 'consumer consciousness' and 'product personality,' at which point you can punch them square in the face for a second time. Hey presto! You're getting a cathartic workout, and they're learning something valuable. Everybody wins. Apart from them, obviously."
However, occasionally they do come up with some great ads. Like this one.
I know, you've probably all seen it by now. But it still makes me laugh. Especially the pussy cat.
No comments:
Post a Comment